Stigma, a brand that plays with the words double meaning, connecting to both the social phenomenon and plant terminology aspects. Stigma is a brand that creates conversational wines infused with botanical ingredients. Their product: A wine trio called “Rosebud & Thorn”, based off of the conversation prompt “a rose, a bud, and a thorn”. Meant to be shared with others and also inspire a shared meaningful conversation. Bud is a white wine we’re your encouraged to "share something light", or something to look forward to. Rose is a rose´ that prompts the sharing of a highlight from an experience, or in other words "share something sweet". Finally Thorn invited you to "share something deep", having its emotional nature embodied by an equally as intensely rich red wine. This trio is not just a wine collection, it is an opportunity to foster a lasting connection by shedding the stigma.